How will Volumetric Video and Augmented Reality be part of our life ? 

Pandemic has changed our behaviors dramatically, some of them will remain and some of them will disappear. During pandemic contactless was first priority and restaurants have started using a unique way of showing their menu, with QR codes. Some of them never go back to paper menus because it is a simple and contact-free innovation.

Additionally most retailers struggled to open stores. Meanwhile many businesses started to empower their digital channels. Many examples of augmented reality came out to enhance e-commerce sales from Gucci shoes to sofas before buying them. So millions of people are met with augmented reality, often without realizing it.

More than 50% of smartphone owners say they use AR for shopping and a full 71% of customers say they would shop more if they could use AR. Shopify reported a 200% boost in conversions when AR was used for product visualization.

5G technology spending on AR glasses is forecast to grow from just over $2 billion in 2021 to about $12 billion by 2024, because AR is especially useful in manufacturing, facilities maintenance and monitoring, and logistics and shipping management. AR eyewear helps many industries like manufacturing, welding and drilling, warehousing and freight picking, packing, and loading etc.

Especially storytelling re-shaped with creative AR campaigns and for sure 5G technology has a big role in this change. In the coming future , hands-free AR experiences will be more prevalent, but today, the most common way for people to experience AR is with the camera on their mobile phones.

Some of the world’s biggest names in entertainment have all performed on the platforms, reaching global audiences. One of the leading examples is Fortnite, Travis Scott’s single grossed roughly $20 million, including merchandise sales. If you want to compare, his best record is 1.7 million in a single night.

5G-enabled devices with augmented reality, we can now open real-world events to anyone around the world. Product launches are becoming augmented experiences so that everything from automobiles to real estate are being presented in hybrid events across the web, mobile phones, and in gaming and virtual reality. These experiences can range from branded play spaces and social apps to new product showrooms or aftermarket servicing and support.

In the 1990s, the first websites came out. It seemed ridiculous to invest at the time. With 5G supercharging the metaverse of virtual and augmented reality platforms, we’ve reached another era.

Augmented reality (AR) is getting popular, and among other content creation techniques, volumetric video allows to bring dynamic real world content as captured by cameras into such applications. To develop efficient algorithms for compression and transmission of the volumetric media, it is important to understand how users will consume this new form of dynamic 3D content.

Volumetric video is a new technique used to generate content for augmented reality (AR) and virtual reality applications. Volumetric Video to build a dynamic 3D representation using real-life video from depth sensor cameras surrounding the 3D object.


An inevitable immersive world is coming soon with related tech developments on AR, VR, 5G and Volumetric Video Capturing. Web 3.0 enables us to experience these technologies sooner in various industries such as; entertainment, sport, medical, working training etc. The business owners and companies need to ready for enhance their capabilities on digital transform

There is no doubt that Augmented Reality will reshape more than just these industries. As devices adapt to the new technology, the growth of Augmented Reality is exponentially huge. With so many positive advantages, AR could fundamentally change what it is to be human.

The biggest advantage of Augmented Reality is that it creates unique digital experiences that blend the best of digital and physical worlds. Also, it does not need any special hardware or software to savor the experience. Mainstream smartphones and mobile apps are sufficient to experience Augmented Reality.

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